Business Description of Ben & Jerrys Essay -- essays research papers

Executive Summary   Ã‚  Ã‚  Ã‚  Ã‚  Ben and Jerrys is a successful ice cream company with many strengths and weaknesses. The company faces serious competition, financial struggles, economic and social influences, all of which are covered in my paper. I also discussed some recommendations I have for the companies success. Ben and Jerry’s is one of the top ice cream companies around. They have had many ups and downs throughout the history of the company, but overall, they have overcome most of their hardships. They have some serious competition facing them in the ice cream industry; they have faced financial struggles, internal issues, and some social and economic factors. In conclusion, I have come up with a few recommendations for the company to possibly improve things in the future. Haagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream. Substitutes are however available. There are other ice creams not in the â€Å"super premium† category. To an extent, these are the real competition. However, for the market B&J caters for, their strategies should not have a great impact on B&J. The frozen yogurt lines which B&J now provides, also has a number of direct competitors to deal with. Dealing with other substitutes is not that simple. Expensive (or inexpensive) chocolate, cakes, croissants and other desserts are realistic options for consumers. Other companies are going to try to assure you that their product is the perfect accompaniment to any meal. B&J needs to be aware of this. How he/she makes the choice for ice cream (as opposed to chocolate, etc.), then super premium (as opposed to premium or ordinary) and finally B&J (as opposed to Haagen Dazs etc.) is imperative. The possibility of new competition in the market place is limited by two major problems, the brand and distribution. Remembering that these are higher market consumers, where by cheap alternatives are not necessarily desired, then the key element is the brand. This brand and the image that comes along with it, are something currently only Haagan Dazs and B&J have. This emotional tie related to B&J’s and everything it possesses beyond what it is in itself (a good tasting ice cream), is something that will be difficult to imitate. It is a question of â€Å"I wouldn’t be seen dead eating another ice cream† as o... ...r Ben & Jerry Strengths Ben & Jerry have an established and recognized brand name. They have a relaxed, loyal and casual workforce. Good public and social image due to their principles in social awareness. Wide variety of flavors in ice cream for customers. Weaknesses Ben & Jerry have a limited target market. The suppliers and distributors (such as Dreyers) have high bargaining power, which   Ã‚  Ã‚  Ã‚  Ã‚  allows them to raise their prices when they like. They have concentrated more on donating their money to charities therefore neglecting upcoming changes in trends. Declining market share. Slow development of new products. Opportunities Ben & Jerry should seek to globalize their product to compete effectively. Change their current suppliers and distributors, which might enable them to be more cost effective Threats Threat of substitutes Economical changes such as in inflation or consumer spending Social changes within the consumer market such as health conscience attitudes. Bibliography Ben and Jerrys Company Information, 2000. Woody Jackson. 1 May 2000 Haagen Dazs, 2000. 1 May 2000

Genetically modified food †Allergy Essay

Genetically modified foods are becoming more and more used in our community. But, they are not as safe as people presume them to be. Genetically modified foods can cause a big problem in the world, even if it can produce large quantities of foods, it is found that it can cause an allergy to certain foods, many scientists had voted to ban them and there not always labeled that it’s a GMO. Therefore, they should be abolished within the world. To start off, the fact that there is a chemical that is produced that can cause allergic reactions to some people. The scientist had stated that the chemical is safe to use: â€Å"But the biotech companies and the Environmental Protection Agency–which regulates plant produced pesticides–tell us not to worry. They contend that the pesticide called Bt (Bacillus thuringiensis) is produced naturally from a soil bacterium and has a history of safe use. † (Smith). The counter argument was proof that this chemical is actually not safe to use, it can make a person sicker than presumed. Jeffery Smith stated: â€Å"Repeated exposure via inhalation can result in sensitization and allergic response in hypersensitive individuals. † So much for the contention that Bt does not interact with humans. †(Smith). I have been allergic to onions since I was twelve years old, this could be caused by the chemical Bt. If the Scientists saying that is drug is harmless they’re wrong because it’s been proven that this chemical can cause an increase in allergies. Therefore, maybe if we had all natural food growths than maybe I could eat onions now. That is why GMO’s should be abolished. There are so many GMOs that are not even labeled as that how people ever know what their eating if it’s not labeled. It’s the people have a right to know what’s going in there body. Without sharing that information it’s bad for the people to trust anything that is not farmers. Granted some people don’t care, but there are people who do. In an article by Peter Sand he states: â€Å"Hence, in CCFL sessions since 1997,57 the EU and other food importers such as Norway consistently argued that the declared primary purpose of their GM food labeling regulations is not a health risk warning, but information to enable consumers to exercise their freedom of choice. † (Sand) It’s not that the food is completely unsafe that is the problem of not telling them that it’s genetically modified, the problem is that it’s breaking some freedom laws. If a person doesn’t knows about anything how they can make any decision about it. And my final point is that even scientist in some countries signed a petition to ban GMOs from their country. A letter was presented at the World Trade Organization conference in Seattle in 1999. Ed Ayres stated that: â€Å"’The letter expresses â€Å"extreme concern† about the hazards of GMOs to biodiversity, food safety, and human and animal health, and recommends a global moratorium on environmental releases of GMOs â€Å"in accordance with the precautionary principle†Ã¢â‚¬  (Ayres). So even some scientists would like to ban GMOs, How can that make any sense if all GMOs are safe why do scientists want to ban them. When many people whom specialize in that field don’t want it in the country why should any average citizen of any country. It should be abolished if even the people creating it say it should be banned. Not to mention they want to ban it for the safety of people and animals. In conclusion, genetically modified foods cause an increasing problem with the allergy rate increasing, scientist wanting to ban them, and not even telling anyone that they are genetically modified. This could lead to a bigger problem with in the world and it should be stopped now. Genetically modified foods should be abolished within the world.

The Universal Effect of Information Technology - 2388 Words

Information Technology Introduction The universal effect of information technology (IT) in the computing age cannot be exaggerated. Ever since the 90s, IT has brought about a revolt at the workstation. The recent expansion overseas and fast-paced approval of Internet communication and Web-based technologies and applications has improved the possible of IT. IT and computer systems organized deliberately can influence the operative features and efficiency limits of a business. However, anyone that watching the Asian markets can notice and tell anyone, business today is worldwide-and that goes for information technology, too. Whether or not an organization company is setting things up its first foreign office, has assimilated a European or Asian business, or is in the process of expanding its established foreign operations, the role that is played by IT managers really has never been as big. Even organizing technology overseas can be rewarding, but it poses sole challenges for businesses at all stages of globalization. Wi th that said, this essay will discuss risk for American entities to invest in overseas operations and risk to American companies as they expand overseas. Most people are aware and have an open eye on global markets as they are witnessing the passion that is surrounding emerging economies, including Chinas economic achievement and Indias thriving technology sector. However in spite of the clear potential chances, numerous businesses still appear toShow MoreRelatedThe Principles Of Goal Setting Applied1388 Words   |  6 Pages How are the principles of goal setting applied in this case? 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